Did you know that 1 in 4 businesses don’t have a website?
With the majority of the world on the Internet every single day, having a website is vital to drawing in more customers to make more sales.
The first step is making sure you have a website. Once you do that, you need to come up with structured content to make sure you are optimizing SEO.
Not sure how? Keep reading this guide to learn all you need to know about structured content on your website!
Utilize Structured Data for Search Engine Optimization
The main reason you want to utilize structured data is to improve your SEO marketing. What’s this mean, you may be asking?
Structured data is what Google or other search engines see when ranking your site along with the others on the search pages.
Structured data entails keywords grouped together, links that are put on a site with a relevant anchor text, and the HTML codes that you are using (which may already be incorporated automatically in your web design). The more you use the keyword (without stuffing), the more that Google will see that – especially if the keywords are located in the right place.
Making sure you focus on structured data and SEO can drastically help with your reach.
Consider Content Creation
There’s more to marketing through structured data than just your website, though. You should also consider doing more content creation.
This could be through fun social media engagement posts, where you urge people to engage, comment, and like your photo. And, of course, this photo should have to do with your services or products as well.
You can also start to use video platforms for content creation to broaden how you are using structured data. Google and other search engines still will optimize for other platforms, not just your website.
For instance, if you have a popular video on YouTube that complements your website, Google may make that pop up before even your website or others sites.
Layout Matters
In addition to content creation and optimizing your site for SEO, your web design also matters – and a lot of this depends on the type of services or products you offer.
For instance, if you are a photography site, you’ll want to have more images than text on your site. If you are a clothing website, you will also probably want more images than text as well. The opposite applies to doctor’s websites or dentist’s websites.
Use Structured Content to Improve Your Marketing Strategy
If you want to be seen as a small business, you have to first improve your structured content. When you do this, you are not only improving your marketing strategy, but you are also improving your reach and rankings on search engines.
If you enjoyed reading about SEO and how to better your website, check out some of our other similar posts on the site!